How to Make More Money at Your Next Sports Team Fundraiser
Fundraising for sports teams can be difficult parents and other supporters are inundated with other fundraising efforts, from raising money for schools, churches and synagogues to competition from other sports programs, clubs, and activities that the children are involved with. The key to increasing your sports program’s fundraising revenue is breaking through the clutter, and making a compelling case to your target audience.
Why Are You Fundraising?
When it comes to raising money, many sports programs focus on incentives for fundraisers, fun campaign kick-offs, and dire warnings about revenue shortfalls. All of those things have their place, but what most sports program administrators forget is that what really sells your program… what really makes people want to open their wallets… is your mission!
What is it that makes your program different? What sets you apart? Those are the things that make your kids come to your program, and that will make their parents and friends support your organization financially, above and beyond membership dues.
Once you explain what sets your group apart, and why your mission matters, tell people why you need to fundraise. If your program charges membership fees or dues for athletes who play on your teams, many parents may wonder why you need to raise money at all. Be honest and tell them… If you need better equipment, if it costs a ton to keep your fields nice, if you’d like to add programs or scholarships or just keep general fees low… tell people. Let them know: our mission matters, here’s why we’re different, here’s why we need the money.
This tip applies no matter what type of fundraising campaign you are running, even if it is selling a physical product like food, subscriptions, or gift items.
Tell and Show
Don’t stop there… once you have told your boosters why your mission matters, show them! No amount of talking about your program’s benefits can match showing people why your organization is special. For sports programs, that might mean holding a kick-off meeting where your athletes do a demonstration, inviting key donors to games, or putting together a short YouTube video of your players in action. Tell them why your program matters, then show them that you’re telling the truth.
Market Your Effort
When you’re ready to start your fundraising campaign, don’t be afraid to aggressively market your effort. While it is important to get your players involved, be sure to also go directly to parents (even if your players are in high school), and other boosters. If your fundraising campaign makes it appropriate, do a mailing to local businesses, contact program alumni, and do a press release for the local paper. The more people involved in raising funds for your sports group, the better chance you will have of meeting your fundraising goals.
Joe Garecht is the editor of The Fundraising Authority, located on the web at http://www.TheFundraisingAuthority.com
by by Joe Garecht (http://thefundraisingauthority.com)